Brand strategy
Our approach involves close collaboration with our clients to leverage their strengths, seize opportunities, and improve weaknesses. It’s our understanding of target audiences and emerging trends that enables us to optimize our partners' resources and create impactful content for them.
To stand out, a brand must first understand where it stands, and then see what sets it apart. A business differentiates itself through its defined positioning, achieved with a concrete strategic plan. We add value through tangible creative proposals, not endless documents. The result: a unique positioning, a distinctive brand identity, a deep connection with your audience, and a clear direction for sustainable growth.
Recent Projects
Our process
Our brand strategy process is designed to bring clarity and direction to your business. This collaborative work allows us to create a clear and tailored strategy that goes well beyond just visual elements. Together, we define a unique positioning by aligning your values, messages, and actions to ensure consistency across all your communications and experiences. The goal? To create a strong brand capable of standing out and evolving sustainably.
Notre travail est souvent d’être des raconteur.es d’histoire. Mais avant de raconter, il faut savoir écouter. Écouter nos client.es pour comprendre leurs besoins. Écouter leur audience pour savoir leur parler. Écouter la scène créative pour rester à l’avant-garde.
Analysis & Discovery
Market research
Strategic positioning
Creative proposal
Action plan
Why invest in brand strategy
A brand strategy is not just a theoretical exercise. It transforms how your brand is perceived, strengthens your credibility, and gives you an edge over your competitors. Too often, the value of mastering your audience is underestimated. Brand strategy allows you to:
- Clarify your message and communicate a strong, consistent value proposition
- Engage with your audience through an emotional connection
- Build sustainable growth
- Maximize your marketing resources around a clear vision
- Create a visual identity that is thoughtful and consistent across your communications
Frequently asked questions
What is the difference between brand strategy and branding?
Brand strategy is the foundation on which your entire brand ecosystem is based. It defines the essential aspects of your business:
- Your mission and values
- Your positioning on the market
- Your target audience and their expectations
- The key message you want to convey
Branding, on the other hand, is the visual and emotional expression of this strategy. It is the way in which the strategy comes to life through tangible elements:
- A distinctive logo
- A consistent color palette and typography
- Visual elements such as icons, patterns, or illustrations
- A recognizable brand voice
In other words, branding is an integral part of brand strategy, but it can't exist alone. A solid strategy guides branding to be consistent and meaningful, while branding translates that strategy into a form that is visual and perceptible to your audience.
How much does a brand strategy cost?
Each project is unique, and costs vary depending on the complexity of the market, the size of your business, and specific needs. Our strategies are personalized and aim to maximize your return on investment. To give an estimate, our rates vary between $2,500 and $8,000.
