Branding
We call it branding, but it’s much more than what meets the eye. Logos, colors, typography, icons, packaging, and other graphic elements we create are just the tip of a much larger strategic iceberg. At Studio Tangible, we ensure that the brands we work with make a strong first, second, and even hundredth impression.
At Studio Tangible, we believe that strong branding is essential to stand out in a competitive market. Our approach ensures a visual identity that authentically reflects your company's values and vision while making an impact that lasts.
Recent Projects
Our process
Our design process is defined by collaboration and transparency. At every stage, we share our progress openly, ensuring alignment with your goals and vision. Structured into six clear steps, what sets Studio Tangible apart is our in-depth work in creating a cohesive identity system that ensures consistency across digital, physical, interior design, and social media touchpoints.
Notre travail est souvent d’être des raconteur.es d’histoire. Mais avant de raconter, il faut savoir écouter. Écouter nos client.es pour comprendre leurs besoins. Écouter leur audience pour savoir leur parler. Écouter la scène créative pour rester à l’avant-garde.
Brand strategy analysis
Creative research and visual inspirations
Logo design
Branding exploration
Final presentation
Delivery of files
The importance of strategically defined branding
Branding is not just a visual element; it’s the tangible reflection of a company’s soul and ambition. It embodies the identity, values, and promises of a brand and plays a determining role in how it’s perceived by its target audience. A well-built brand identity is a powerful ally, capable of attracting, retaining, and building trust. Neglecting this strategic aspect, however, risks compromising the success of a project, no matter how promising it may be. After all, the visual contact (especially the first contact) with the audience is often the most decisive. It can spark curiosity, strengthen trust and credibility, or, conversely, leave an impression of indifference or even mistrust.
Frequently asked questions
What are the elements included in a branding project?
A branding project generally includes:
- The creation of a unique logo
- A color palette
- Specific fonts
- Personalized iconography
- Graphic elements
- A brand guide (brandbook) to ensure consistency across all media
How long should you plan to complete a brand image project?
The typical duration of a branding project is 10 to 12 weeks. This time frame allows us to follow a thoughtful and thorough process, including strategic analysis, creative research, development of the visual identity system, and delivery of the final files.
However, we understand that each business has unique needs and deadlines. We like to offer flexibility to adapt to your reality, while maintaining our commitment to quality and results. Of course, this is on a case-by-case basis.
How much does it cost to do a brand image project?
The cost of a branding project can vary depending on several factors: the complexity of the project, the extent of the deliverables, and the depth of the strategic process. The Tangible Studio does not offer universal prices. Each project is unique and our objective is to create value for your visual identity by meeting your needs while having a lasting impact.
That said, because we know that we always like to have a price range, in the studio, a brand image project is between $8,000 and $35,000. The best way to know is to contact us and we will be happy to assess your needs.
What is the difference between branding and rebranding (rebranding)?
Branding consists of creating the visual identity of a new brand, from scratch. It's about designing the solid foundations of brand image, aligning values, vision, and goals with an identity that captures attention and creates a lasting connection with an audience.
Rebranding, on the other hand, is a redesign of an existing identity. But be careful, it's not just “changing a logo for fun.” We are working to identify the real challenges of your brand: is it a repositioning on the market? A need for modernization? An opportunity to reach a new audience?
Our goal is to help you create an identity that adds real value to your brand, that makes sense and that is consistent with your story. We believe that each visual choice should be justified by strategic thinking to ensure a lasting impact, rather than a simple aesthetic update.
Why invest in a comprehensive brand image rather than just a logo?
A logo is an important element, but a complete brand image ensures consistency and recognition across platforms. With a visual identity system that includes typography, colors, graphics and more, your brand will be able to evolve while maintaining a strong presence and an emotional connection with your audience.
What is the purpose of a graphic standards guide (brandbook)?
A brand guide is a document that details how to use the visual elements of your identity. It ensures consistent use of your logo, colors, fonts, and graphics, whether internally or by third parties, on digital or printed media.
