Vélo La Shop

Our studio is thrilled to announce a partnership with Centre du Vélo La Shop, an iconic bike shop in the Gatineau-Ottawa region. Vélo La Shop is known for its unparalleled expertise and exceptional customer service. The store attracts a diverse clientele, ranging from avid cyclists to casual hobbyists. However, the store faces a major challenge: to differentiate itself in a sophisticated and saturated market. To meet this challenge, we have lent a hand by bringing a new brand image, strengthening its brand presence (positioning) and by strategically targeting its existing and potential customer segments.