The mandate of Studio Tangible is to help Overnight Van Supplies move from being perceived as a craft business into a recognized and respected brand in the competitive vanlife market. The main objective is to establish Overnight as the quality reference for insulated curtains for camper vans, while developing a B2B service for manufacturers of van conversions. The studio aims to provide Overnight with the necessary sales tools, accurate communication, and a solid sales ecosystem, in order to support their growth and maximize their business potential.